LINES BY LAURA
Lines by Laura is a small custom shoe business. Each shoe is hand painted with precision. This was the first major project that I had the pleasure to create. I took on full creative responsibility and created a minimal logo using one of the sketches that the client provided.
​
Maintaining a modern take on fine art was important throughout creating the different branding objects. The colour palette consisted of a range of greys and purple. It is consistent throughout the logo, business card, stickers, thank you card, social media posts and animation.
​
Animation
​
The animation was created for the clients videos, or tutorials that would be later on filmed and posted on social media.
​
Created on Adobe After Effects
Created on Adobe After Effects
Web Design
​
Together we collaborated and launched a website where customers can preorder custom shoe designs. The website consisted of the same colour palette as the client's branding. It was important to maintain a minimal aesthetic while displaying images of products available.
Created on Adobe After Effects